Internal PM tool · one standard, every client

Build a month's content calendar, the CrossHub way.

Fill the brief, choose the dates you're planning for, and set how many Reels, Carousels and Statics. The festival engine loads the key dates in that range and the tool drafts a full deck, Content Plan, Calendar, and every post with its concept, ideation, references & CTA, ready to export as a PDF.

Client brief

The client

Client name

Industry / niche

Account type

Company account Personal brand

Brand snapshot , what they do, USP, what to push this month

Brand voice , pick up to two

Premium Warm Playful Bold Minimal Aspirational Trust-led

Target audience , optional

The dates

Calendar starts

Calendar ends

Primary objective

Pick the exact stretch you're planning for, the tool spreads the posts across those dates and pulls in any festivals that fall inside them. Any length works (a fortnight, a month, a quarter).

Platforms in scope

Instagram Facebook LinkedIn YouTube WhatsApp

The content mix

Reelsvideo

Carouselsmulti-slide

Staticssingle post

StoriesQnA · tips · polls

Campaign / offer pushes (“deals”)

Revision rounds

Prepared by (PM) , optional

Recent activity, optional

Instagram handle / link

Why paste, not auto-pull?

Instagram blocks live scraping, so paste the last ~6 months of posts and the tool will audit them.

Recent posts, one per line (caption, topic or type, copy from the feed or your tracker)

Minutes of Meeting (MOM), optional

Attach the client's MOM (PDF or Word .docx, the AI reads it and drafts posts around what the client actually asked for)

No MOM attached yet, you can still build without one. Tip: export your Google Doc MOM as PDF or Word, then upload it here.

Client logo, optional

Upload the client's logo (PNG or JPG, placed on the cover and on every page)

No logo yet. The deck uses the Four Cross Media logo until you add one.

12 posts Festivals & key dates load automatically.